Homer Fink is such a great name it’s probably made up. Well in this case it sure is! The moniker is the “nom de blog” of media executive John Loscalzo, who took it from a novel he read while growing up in Queens, NY. It was called, naturally, The Adventures of Homer Fink by Sidney Offit. “Loscalzo” may be familiar to those who grew up during the “alternative rock” era. He spent most of the 80s and 90s on great radio stations like WNYU, WPDH, WRCN, WDRE and WXRK (K-Rock) in New York as well as KROQ in Los Angeles.